Digital Analytics Innovator Phil Kemelor Joins MaassMedia as Vice President of Client Services

By October 18, 2016MaassMedia, News


MaassMedia, a digital analytics agency specializing in enterprise solutions, announced the addition of Phil Kemelor as Vice President of Client Services. Kemelor’s hire comes at a key time for MaassMedia, as the firm expands its service offerings in digital and customer analytics across web, mobile, video, and social media.


Phil Kemelor, Vice President of Client Services

More clients need unique solutions to measure their business insights, and the demand for expertise in the industry has never been higher,” says Aaron Maass, CEO at MaassMedia. “Phil brings extraordinary expertise in marketing, digital analytics and consulting to MaassMedia.  His insight and industry knowledge will further our ability to help clients use data to make better business decisions.” Chris Meares, Vice President of Analytics, says: “MaassMedia prides itself on having the best talent available in the digital analytics space. Phil’s inspiration and leadership will ensure our continued growth.”

Kemelor has over 20 years of experience in the digital analytics industry. His accomplishments include leading enterprise-wide deployment and analytics insights at Bell Atlantic and co-founding the professional services practice at NetGenesis, one of the first web analytics software firms. As one of the earliest proponents for the use of analytics to guide digital strategy and tactics, Kemelor authored The Executive’s Guide to Web Site Measurement and Testing, and was the lead analyst for the CMSWatch Web Analytics Report.

Most recently, Kemelor led strategic client digital transformation programs at Semphonic and Ernst and Young (EY). At Semphonic, a boutique digital analytics practice, he focused on building out the government and strategy practices that contributed to the firm’s acquisition by Ernst and Young (EY) in 2013. At EY, he led engagements that focused on integrating organizational digital analytics into enterprise business operations and processes.

“I am tremendously excited about joining MaassMedia. I’m looking forward to collaborating with our clients to develop analytics strategies and programs that enable them to strengthen engagement with their customers and better manage digital marketing costs,” says Kemelor. “MaassMedia is already known as a trusted and authoritative source for digital analytics consulting. I’m keen to partner with my colleagues on creating new and innovative services and products that provide even greater value to our clients.”

About MaassMedia

MaassMedia is a boutique digital analytics agency that helps some of the world’s largest companies acquire and retain customers through the collection and analysis of data. MaassMedia’s goal is to help every organization build a data driven-environment where they can take action on collected data and continually strive to improve their digital presence and customer engagement. MaassMedia is a privately held company based in Philadelphia, PA.



Media Contact

Alisa Gross
Senior Marketing Coordinator, MaassMedia

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