MaassMedia Adds Two Directors to Senior Analytics Team

By July 24, 2013Event, MaassMedia

PHILADELPHIA, Jul. 23, 2013MaassMedia, a Philadelphia-based boutique digital analytics consulting firm, today announced that Chris Meares has joined the team as its Director of Analytics and Ruth Zinder as Director of Marketing Optimization.

In his new position, Chris will cultivate new business and ensure world class service is provided to all MaassMedia clients. He brings almost a decade of digital analytics expertise to MaassMedia. Formerly the East Coast Director of Analytics for Semphonic (now Ernst & Young), he oversaw the entire analytics process for large organizations such as BarclayCard (BCS), The Philadelphia Inquirer, GlaxoSmithKline (GSK), and The Brookings Institution. In 2010, Chris instituted an online engagement model at that allowed one of the largest media sites in the country to track online visitor engagement and increase its revenue by 13%. The model was featured in Harvard’s Neiman Journalism Lab and Chris was invited to speak at the Newspaper Association of America’s (NAA) annual conference about measuring online engagement.

“I am delighted to be a part of the MaassMedia team,” said Chris, “and I look forward to helping build MaassMedia into one of the preeminent digital analytics consulting firms in the country.”

Ruth is a results-focused online marketing professional with a passion for online optimization, statistical testing and analytics with extensive e-commerce and marketing analytics experience. She will be responsible for driving data interpretation and actionable insights through managing and measuring conversion performance across the entire funnel. Before joining MaassMedia, Ruth managed the optimization efforts for Comcast’s (CMCSA) corporate website, from designing, deploying, and conducting A/B and multivariate testing throughout all acquisition and self-service e-commerce paths, to identifying and quantifying opportunities to measurably improve profitability for the company’s marketing campaigns.

“I look forward to working with the talented people at MaassMedia,” said Ruth, “I am excited to use my experience to uncover strategic opportunities for our clients and contribute to improving their profitability through analysis.”

“We are thrilled that Chris and Ruth are joining us,” said Aaron Maass, CEO and founder of MaassMedia. “Their analytical expertise and innovative ideas will be essential to our growth as a top-notch digital analytics consulting service.”

About MaassMedia:

MaassMedia, LLC is a digital marketing analytics consulting firm based in Philadelphia that helps organizations collect and use data to generate actionable customer insights, drive higher site conversions and make better business decisions. Since 2008 MaassMedia has helped numerous clients like Comcast (CMCSA), Lenovo (LNVGY), Nasdaq (NDAQ), Gore-Tex, Coldwell Banker (RLGY), Publishers Clearing House and Waterford Wedgwood Royal Doulton design, develop and implement improvements to their analytics capabilities that deliver measurable and immediate benefits to their bottom-line.

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